When I first found WIN, I was thrilled! I had been running 60 miles a week and stuffing my running clothes in a backpack to percolate all day in the Florida sun. They stank so bad I couldn't even stand myself!
I googled "stinky clothes" and found WIN - best stuff ever!!! Fast forward 10 years and I still use WIN for my workout clothes and towels. I order 12 bottles at a time, just so I don't run out!