WIN was founded in 2005 by Mark Konjevod and Thomas de Neufville.  Over the course of 5 years, Mark and Thomas expanded WIN's reach through a number of supermarket chains, and specialty retailers including the selection of WIN as the official sports detergent of the 2008 Summer Olympics, becoming the largest Sports Detergent brand in the U.S.  

In 2011, WIN was acquired by Lee Silverman, then the owner of WIN's largest specialty retailer JackRabbit Sports.  During the four years from 2011 to 2014, Lee continued to grow WIN's presence online and in specialty stores, resolved a number of manufacturing quality problems, and increased the size of the WIN bottle by 50% without increasing its cost.  Lee also reintroduced WIN Green in 2014.  

In 2015, Lee sold JackRabbit and is now focused 100% on WIN Detergent.  Lee's goal for the next few years is to grow WIN from a tiny company into a small company, by remaining 100% focused on creating the best detergent for smelly synthetics on the market, by offering great service and support for consumers and retailers, and by making WIN the brand that customers rely on to care for the apparel that makes them feel their best.


Call: (646)-598-6276
Text: (646)-598-6276

WIN Detergent
353 Rugby Road
Brooklyn, NY, 11226


WIN is currently sold in over 200 retail locations throughout the US.  We welcome inquiries from specialty stores, yoga & pilates studios, gyms, and anyone else who serves customers who are interested in WIN.  Retailers with up to four locations will be able to use our web based b2b system to place and track orders, and to set up automatic replenishment.  Larger retailers will work directly with WIN's owner Lee to ensure that we fit into your ordering and logistics processes.

If you are a retailer with up to four locations, all you need to do to get started, is complete our dealer application.  You will need your state sales tax ID in order to qualify for a sales tax exemption.

 Larger retailers and other organizations please email or call (646)-598-6276.


We welcome requests from press, media, bloggers, and anyone else who wants to discuss WIN, whether on its own or part of a larger story.

Please visit our Press Kit page for some basic materials and background about the company.

Please email for questions, quotes, interviews, or additional information.